• Brand Manager

Industry : FMCG / Foods / Beverage
Location : Mumbai
Qualification : MBA

Functional: Mktg / Advtg / MR / Media Planning / PR / Corp. Comm.
Job Description
About Us :
We at Vitasta Consulting Pvt. Ltd is servicing the talent acquisition needs for many national and international clients across various domains. We have been helping find a large number of our clients quite a few leaders, functional experts as also emerging precocious talent since 1997.
About Company :
One of India’s fastest growing food companies with a strong presence in the highly populated Indian diaspora market of the world.They offer food products and food ingredients to meet a variety of cooking needs.They are the the first to identify and label the unique cuisine that is native to India but universally loved .
Roles and Responsibility :

Job Title: Brand Manager


Location: Mumbai


Experience: 7 to 10 years


Qualification: MBA (Premier institute)


Role reporting into: Head Marketing


Nature of experience:


The incumbent should have managed a brand independently across product management, brand strategy, consumer data analytics, consumer insights, communication, activation, product launch, revenue management. She/ he should be serving a high paced growing organization and controlled strategy to execution independently by working with key stakeholders across functions and with external stakeholders too.


Job Responsibilities / Accountabilities:


  • Product Management
  • Consumer Insighting
  • Brand activations in Retail and Modern Trade
  • Product Pricing and Promotion
  • Delivering of Revenue and Profits for portfolio/ Brand
  • Analyzing Nielsen data and IMRB Data
  • Developing Brand Strategy
  • Go to Market and activation plans and executions
  • Media Planning and Consumer Communication
  • New product Ideas and development with RnD
  • New Product successful launch and Roll Out
  • Working with creative agency, media agency and research companies
  • Creating Consumer Sampling in coordination with sales
  • Working with cross functional teams.
  • Managing Celebrity.
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